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4.5 ★★★★★
Based on 378 reviews
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Product Reviews
★★★★★ 5
Great stuff.
Style: Tropical Coconut
No weird smell or greasy residue, feels great on the skin. Tried it while on vacation (friend's lotion), and bought some when I got home. It is my go to now.
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Reviewed in the United States on July 1, 2025
★★★★★ 5
Great value, excellent product!!!!!
Scent: Mango & Hibiscus, Size: 12 Fl Oz (Pack of 1)
This is the best shampoo I’ve ever used.
No joke.
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I used to spend $42 per bottle of Pureology Hydrate Sheer for years. One day I forgot to bring shampoo when I travelled and considering I am allergic to most shampoos since I was a child, I went to Whole Foods Market and bought this, as I already use the excellent Babo 50 SPF sunscreen.
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That was over 4 years ago and I’ve bought this on repeat. Just bought 2 more bottles because I fear they stop making this.
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The package is a little quirky. So I put it in a reusable pretty bottle in my shower.
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My hair is ash blonde, baby fine and highlighted, about shoulder length. This shampoo is safe for daily use, it is lightly scented with a very faint mango/flower scent that is barely there after you rinse it.
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I’ve experience no build up.
Before using this, when I was using Pureology, I had to use a clarifying shampoo once a week, otherwise my hair felt like greasy straws.
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Since using this shampoo, I no longer have to do that. My hair is clean, soft, can’t understand the volume and shine after I use this.
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My $200 per haircut hair stylist kept paying me compliments, thinking I’ve upped my hair routine with masks, heat protecting spray and all the nonsense. NOPE. I just wash with this shampoo.
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Ps- sometimes I use Babo’s Baobab & Rosehip Conditioner in the light peachy pink container, sometimes I use another conditioner. Regardless, I’d pay twice as much for this shampoo.
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Exceptional.!
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Reviewed in the United States on May 18, 2026
★★★★★ 5
Color-treated hair that looks fabulous!
Scent: Mango & Hibiscus, Size: 12 Fl Oz (Pack of 1)
I received a small sample of this shampoo as part of a Whole Foods 12 Days of Beauty holiday promotion. Normally those boxes are loaded with third-rate products the store is trying to promote. Well, not this time.
I was desperate to find a shampoo that would clean my color-treated but very, very fine hair without stripping the color or weighing it down with far too much moisture - bordering on greasy.
This shampoo has really been a game changer for me (going grey or shaving my head were considerations). It gently cleans my hair (and scalp) with no down-side results, and smells divine. My hair looks healthy & fluffy (no greasiness!) all day long and even into the following day. Added bonus - genuine shine.
I must add that I have pretty short hair so I honestly don’t need much to clean me up, although I do wash it daily. The amount in the carton is smaller than a lot of brands out there but, in my situation, I feel I am getting value for my money. My expensive dye-job looks awesome every single day - so you’ve gotta weigh your choices.
It’s working well for me and it just might be a solution for you but you won’t know unless you try it.
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Reviewed in the United States on January 5, 2025
★★★★★ 5
Nourishing mango & hibiscus - LOVE!!
Scent: Mango & Hibiscus, Size: 12 Fl Oz (Pack of 1)
I was looking for a clean nontoxic alternative to my usually shampoo and conditioner. I’ve alternated around between the expensive salon-grade and Sephora products for the past 10 years. I thought I’d give Babo’s new shampoo and conditioner a try because I love the body wash. I love this stuff! It makes my hair so clean and soft. For reference, my hair type is straight and fine, but I have a lot of hair. I’m brunette and haven’t colored it in over a year.
I noticed the shampoo doesn’t foam up as much as other shampoos I use, but my hair still comes out clean and I can usually go 5 days between shampooing again (I double shampoo my roots which helps).
I also noticed the conditioner is a little more on the milkier/thinner side, which makes sense for the products to have more flow to them because they are in cartons meant to pour.
I still use my usual leave-in conditioner spray and some hair oil after I wash and it all works great together.
Overall I love the shampoo + conditioner, they smell great, they cost less than my usual products and they’re clean ingredients so it’s a win win. Worth a try!
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Reviewed in the United States on March 15, 2024
★★★★★ 4
Good shampoo. Leaves hair clean!
Scent: Mango & Hibiscus, Size: 12 Fl Oz (Pack of 1)
I love the smell of that shampoo! Not too strong.
My hair feels clean and healthy.
The packaging is cool however not so practical.
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Reviewed in the United States on August 20, 2025