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4.2 ★★★★★
Based on 27 reviews
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Product Reviews
★★★★★ 5
Great formula, but the packaging wears off too fast
Color: 260 DEEP BROWN, Size: 1 Count (Pack of 1), Color: 260 DEEP BROWN, Size: 1 Count (Pack of 1)
This Maybelline Build-A-Brow pen makes it really easy to create natural-looking brows with precise strokes. The color applies smoothly, blends well, and stays in place for hours without smudging. I like that it helps fill sparse areas without making the brows look too heavy or fake. The 2-in-1 design is convenient and perfect for quick everyday makeup looks. 10/10 I need to buy again
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Reviewed in the United States on April 24, 2026
★★★★★ 5
Very pleased! Works great!
Color: 262 BLACK BROWN, Size: 1 Count (Pack of 1)
I have tried a lot of products before this and it's hard to find a color that doesn't have a red hue to it. I got the black brown and it's a great color that doesn't have any red tint. It was super easy to get hair-like strokes. To keep the beginning of the line thin just hold the tube farther back and apply with a light touch in a short flicking motion. It dries quickly and is resistant to smudging. I rubbed decently hard with my finger and the product stayed in place. I didn't do any prep to my brow area before applying this product except for wiping the area with water and drying it. The lines stayed crisp after drying and didn't blur out like some products tend to. There is no noticeable smell, you can't feel the product on your brows/skin after you apply it and it dries matte. The sealant that it comes with doesn't have any noticeable smell either and doesn't feel tacky or hard after it dries. Also, neither product leaves any gloss or shine on the skin once they dry. Everything is nice and matte and feels like there's nothing there. This pen has given me the most realistic results I have ever received from these types of products. I would definitely purchase this again!
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Reviewed in the United States on July 9, 2024
★★★★★ 4
Awesome brow liner and gel
Color: 259 ASH BROWN, Size: 1 Count (Pack of 1)
Love this pen! Just wish there was a color inbetween the medium brown and the ash brown. I love the brow gel in it though! The pen is nice and makes hairlike strokes that make for a more naturally filled in brow. The gel holds in place all day!
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Reviewed in the United States on September 14, 2025
★★★★★ 5
Benissimo!
Color: 250 BLONDE, Size: 1 Count (Pack of 1)
Hands down the best brow pen I’ve used & I have used ALL of them! I love this for my almost non-existent brows. It’s easy to handle for precise hairlike application. Have subscribed to this it’s so good. Finally, one that’s the right color, doesn’t run out even after a month of use & is the BEST price. Maybelline for the win!
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Reviewed in the United States on February 27, 2026
★★★★★ 3
The colors are way off
Color: 259 ASH BROWN, Size: 1 Count (Pack of 1)
The ash brown is basically black. However, I do think the gel helps set the brow color and I have been using a ash blonde color and then applying the gel.
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Reviewed in the United States on February 9, 2026